Exhibition

Typeface to Interface

Graphic Design from the Collection

May 14–October 23, 2016

Floor 6

Anchored by a major gift from graphic designer and collector Aaron Marcus, this exhibition presents a selection from SFMOMA’s permanent collection of graphic design since 1950. Typeface to Interface notes the shift from analog to digital in visual communication and includes important examples of communication tools that have shaped our relationship with graphic design. Oscillating between structured formalism and free form expression, the works on view show the rapidly evolving field of graphic design. Advertising, wayfinding, and information systems are displayed alongside artistic and conceptual experimentation, providing a view of the progressive discourse on what graphic design is and how it is used.

Header image: Jürg Lehni, Viktor (detail), 2006–16; collection SFMOMA, Accessions Committee Fund purchase; © Jürg Lehni

Exhibition Preview

  • A chalkboard drawing of a vintage Mac computer with the word "hello." written on the screen.

    Jürg Lehni, Viktor (detail), 2006–16; collection SFMOMA, Accessions Committee Fund purchase; © Jürg Lehni

  • A black and white poster of a ballerina mid-pirouette with "Giselle" running vertically along the left-hand margin

    Armin Hofmann, Giselle Ballet, Basel poster, 1959; lithograph; collection SFMOMA, gift of Aaron Marcus; © Armin Hofmann; photo: Katherine Du Tiel

  • Artwork image, Jacqueline Casey, The Moon Show

    Jacqueline Casey, The Moon Show, 1969; collection SFMOMA, gift of Aaron Marcus; © Jacqueline Casey, MIT; photo: Don Ross

  • Artwork image, Tauba Auerbach, ZS letters

    Tauba Auerbach, ZS Letters (3D) (detail), 2015; collection SFMOMA, Accessions Committee Fund purchase; © Tauba Auerbach; photo: Don Ross

  • Object image, Apple Macintosh

    Apple Inc., (Established 1976, Cupertino, California), Apple Macintosh, 1984; collection SFMOMA, Accessions Committee Fund purchase; photo: Victor Solomon

  • Artwork image, Stefan Sagmeister, AIGA Detroit

    Stefan Sagmeister, Poster for AIGA Detroit lecture, Cranbrook, Michigan, 1999; collection SFMOMA, gift of the designer; © Stefan Sagmeister; photo: Don Ross

  • Artwork image, ​Wim Crouwel, Poster for Vormgevers exhibition

    Wim Crouwel, Poster for Vormgevers exhibition, Stedelijk Museum, Amsterdam, 1968; collection SFMOMA, Accessions Committee Fund purchase; © Wim Crouwel; photo: Don Ross

  • Artwork image, Victor Moscoso Blue Cheer

    Victor Moscoso, Blue Cheer, Lee Michaels, Clifton Chenier; Avalon Ballroom, October 6-8, 1967, 1967; collection SFMOMA, gift of Jim Chanin; © Victor Moscoso; photo: Don Ross

Graphic Communication in Typeface to Interface

From flying letters to drawing robots, the exhibition Typeface to Interface has something for all types. Explore graphics and letterforms made of everything from ink to blood to digital bytes in this companion to the show.

Old Tech, New Contexts

The exhibition Typeface to Interface: Graphic Design from the Collection includes a variety of technologies, from cutting edge to obsolete (or soon to be). In this theme, we explore how museums can preserve and present old tech in new exhibition contexts. From documenting the experience of design objects to stories of adventures had in pursuit of repairs, we take you behind the screens of media and design conservation.