Projects + Perspectives

These are the people and stories that make up SFMOMA. We love what we do and we want to share it with you.

50 Artists: Carleton Watkins

The thousands of artworks at SFMOMA offer countless opportunities to look closely and think deeply about some of the most amazing artists of our time. To celebrate both the artists on view in the newly expanded museum and the creative communities of the Bay Area, 50 Artists invites local artists and creative professionals to share how icons of modern and contemporary art matter to them. This week, Makeda Best explores Carleton E. Watkins’s photographs of Yosemite.

Old Tech, New Contexts

The exhibition Typeface to Interface: Graphic Design from the Collection includes a variety of technologies, from cutting edge to obsolete (or soon to be). In this theme, we explore how museums can preserve and present old tech in new exhibition contexts. From documenting the experience of design objects to stories of adventures had in pursuit of repairs, we take you behind the screens of media and design conservation.

Graphic Communication in Typeface to Interface

From flying letters to drawing robots, the exhibition Typeface to Interface has something for all types. Explore graphics and letterforms made of everything from ink to blood to digital bytes in this companion to the show.



Transforming SFMOMA’s Visual and Digital Identity

The building is transformed, and so is our look, from the logo to the website to the type on the wall labels. These are the insiders’ stories on how it all happened.

SFMOMA Shorts: YouTube, Museums, and You!

How do museums use their YouTube channels? What works? What doesn't? We investigated how museums are sharing content on this influential platform and used our findings to overhaul SFMOMA's YouTube presence. Check out SFMOMA Shorts to watch amazing stories about modern and contemporary art and artists, created specifically for YouTube audiences.



New Artworks for the New SFMOMA

The expanded SFMOMA offers new spaces in which artists can create and visitors can experience immersive, site-specific pieces. Hear the stories behind four newly commissioned works spanning photography, design, sculpture, and media arts.

The Artist Initiative: Ellsworth Kelly

The Artist Initiative with Ellsworth Kelly is one of a series of five collaborative, interdisciplinary research projects that bring together curators, conservators, art historians, and artists to pilot new approaches to contemporary art conservation, interpretation, and display.

The Artist Initiative is generously funded by a grant from The Andrew W. Mellon Foundation.

The Artist Initiative: Julia Scher

The Artist Initiative with Julia Scher is one of a series of five collaborative, interdisciplinary research projects that bring together curators, conservators, art historians, and artists to pilot new approaches to contemporary art conservation, interpretation, and display.

The Artist Initiative is generously funded by a grant from The Andrew W. Mellon Foundation.



Open Space in Depth

Open Space has been in a talkative mood lately. This selection of recent long-read interviews includes conversations with the legendary underground filmmaker and artist Mike Kuchar, the Afrofuturist collective Metropolarity, and the musicians of the Broun Fellinis.

The power of art to do what?

Open Space recently threw a party at The Lab to celebrate its first year post-relaunch, and to pay tribute to friends, collaborators, and especially its contributors. The party was planned before the rampage in Orlando, before the killings of Alton Sterling and Philando Castile, before the killings in Dallas, and took place as the horror in Nice was unfolding — not the sort of context in which one feels like making merry. As protests sweep the streets and gentrification radically remakes our cities, art can feel like a wan bystander. The power of art to do what? Celebrate what? The world feels so dark. And yet, it’s important to gather. And it’s important to be reminded of what art can do. The room it can create for debate, resistance, subversion — even hope.